We developed our rustic line of bars to get back to chocolate’s roots. Also known as Mexican chocolate, rustic chocolate has a bit more texture than our other bars. We stone-grind the cocoa beans for less time, yielding a chocolate that’s more intense in flavor with a fun crunchy texture. We've added flavors that were first added to chocolate by the Mayans and Aztecs: Vanilla, Cinnamon, Hot Pepper and Pure Chocolate. Our rustic bars are 70% cocoa.